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Fuzzy nominal classification using bipolar analysis

Tchangani, Ayeley Fuzzy nominal classification using bipolar analysis. (2018) In: Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications. IGI Global, 588-608. ISBN 9781522551874

(Document in English)

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Official URL: https://doi.org/10.4018/978-1-5225-5187-4.ch030


The process of assigning objects (candidates, projects, decisions, options, etc.) characterized by multiple attributes or criteria to predefined classes characterized by entrance conditions or constraints constitutes a subclass of multi-criteria decision making problems known as nominal or non-ordered classification problems as opposed to ordinal classification. In practice, class entrance conditions are not perfectly defined; they are rather fuzzily defined so that classification procedures must be design up to some uncertainty degree (doubt, indecision, imprecision, etc.). The purpose of this chapter is to expose recent advances related to this issue with particular highlights on bipolar analysis that consists in considering for a couple of object and class, two measures: classifiability measure that measures to what extent the former object can be considered for inclusion in the later class and rejectability measure, a degree that measures the extent to which one should avoid including this object into that class rendering final choice flexible and robust as many classes may be qualified for inclusion of an object. This apparent theoretical subject finds applications in almost any socio-economic domain and particularly in digital marketing. An application to supply chain management, where a certain number of potential suppliers of a company are to be classified in a number of classes in order to apply the appropriate strategic treatment to them, will be considered for illustration purpose.

Item Type:Book Section
Additional Information:This chapter appears in "Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications". Copyright © 2018, IGI Global, www.igi-global.com. Posted by permission of the publisher.
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Institution:Université de Toulouse > Institut National Polytechnique de Toulouse - Toulouse INP (FRANCE)
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Deposited On:16 May 2019 08:03

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