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Consumers’ willingness to pay for beef direct sales. A regional comparison across the Pyrenees

Sanjuán-López, Ana Isabel and Resano, Helena and Zeballos, Gabriela and Sans, Pierre and Panella-Riera, Nuria and Campo, Maria del Mar and Khliji, Saoussan and Guerrero, Ana and Oliver, Maria Angels and Sañudo, Carlos and Santolaria, Pilar Consumers’ willingness to pay for beef direct sales. A regional comparison across the Pyrenees. (2012) Appetite, 58 (3). 1118-1127. ISSN 0195-6663

(Document in English)

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Official URL: http://dx.doi.org/10.1016/j.appet.2012.03.001


Willingness to pay (WTP) for direct market of beef is investigated in two Spanish and two French regions located on both sides of the Pyrenees. Given the novelty of this distribution system, especially in Spain, a contingent valuation approach is undertaken, and a double-bounded model is estimated. Different patterns of awareness, use and WTP are found across regions. Likewise, the profile of current and potential users of direct sale chains is investigated. Experience in the different stages involved from choice to final consumption of beef, intensity of varied beef consumption, familiarity with direct market of food in general, and beef in particular, are some of the relevant factors to explain WTP and the probability of getting engaged into a direct distribution system of beef.

Item Type:Article
Additional Information:Thanks to Elsevier editor. The definitive version is available at http://www.sciencedirect.com The original PDF of the article can be found at Appetite website : http://www.journals.elsevier.com/appetite/
HAL Id:hal-02650627
Audience (journal):International peer-reviewed journal
Uncontrolled Keywords:
Institution:Université de Toulouse > Institut National Polytechnique de Toulouse - Toulouse INP (FRANCE)
French research institutions > Institut National de la Recherche Agronomique - INRA (FRANCE)
Other partners > Instituto Nacional de Investigacion y Tecnologia Agraria y Alimentaria (SPAIN)
Other partners > Universidad Zaragoza (SPAIN)
Laboratory name:
European Union-European Regional Development Fund (ERDF)
Deposited On:11 Mar 2016 14:50

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