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Emotional Social Signals for Search Ranking

Badache, Ismail and Boughanem, Mohand Emotional Social Signals for Search Ranking. (2017) In: 40th International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR 2017), 7 August 2017 - 11 August 2017 (Tokyo, Japan).

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Official URL: http://doi.org/10.1145/3077136.3080718

Abstract

A large amount of social feedback expressed by social signals (e.g. like, +1, rating) are assigned to web resources. These signals are often exploited as additional sources of evidence in search engines. Our objective in this paper is to study the impact of the new social signals, called Facebook reactions (love, haha, angry, wow, sad) in the retrieval. These reactions allow users to express more nuanced emotions compared to classic signals (e.g. like, share). First, we analyze these reactions and show how users use these signals to interact with posts. Second, we evaluate the impact of each such reaction in the retrieval, by comparing them to both the textual model without social features and the first classical signal (like-based model). These social features are modeled as document prior and are integrated into a language model. We conducted a series of experiments on IMDb dataset. Our findings reveal that incorporating social features is a promising approach for improving the retrieval ranking performance.

Item Type:Conference or Workshop Item (Paper)
Additional Information:Thanks to ACM. The definitive version is available at http://dl.acm.org This papers appears in SIGIR '17 : Proceedings of the 40th International ACM SIGIR Conference on Research and Development in Information Retrieval ISBN: 978-1-4503-5022-8 The original PDF is available at: https://dl.acm.org/citation.cfm?id=3080718
HAL Id:hal-01873739
Audience (conference):International conference proceedings
Uncontrolled Keywords:
Institution:Université de Toulouse > Institut National Polytechnique de Toulouse - INPT (FRANCE)
French research institutions > Centre National de la Recherche Scientifique - CNRS (FRANCE)
Université de Toulouse > Université Toulouse III - Paul Sabatier - UPS (FRANCE)
Université de Toulouse > Université Toulouse - Jean Jaurès - UT2J (FRANCE)
Université de Toulouse > Université Toulouse 1 Capitole - UT1 (FRANCE)
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Deposited By: IRIT IRIT
Deposited On:19 Jun 2018 14:56

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